![]() ![]() There’s a common notion that K-pop idols put on personas for the camera. Questions of identity form the conceptual basis of a lot of BTS’s work. There’s also a dash of Jungian archetypes, the idea that people have unconscious archetypal traits: The new song is littered with references to BTS’s older material, like “Fake Love” and RM’s latest “playlist.” The trailer even features visual callbacks to the group’s 2 Cool 4 Skool era, the “Skool Luv Affair” comeback trailer and “Idol.” If you’re going to have your own “ BTS Universe,” it makes sense that the releases are intertextual. “Persona” serves as an introductory song, and finds RM sorting through his different selves. ![]() ![]() Up to this point, the group has released albums as trilogies, and Persona marks the beginning of a new “era.” The septet creates whole narratives across multiple albums, and its latest Love Yourself series was their most ambitious to date. K-pop supergroup BTS is preparing for the release of its upcoming album, Map of the Soul: Persona, on April 12, and they just released a new track where leader RM asks the eternal question: “Who the hell am I?” In a comeback trailer for their new song, “Persona,” RM dives back into uncertainties over identity.
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